SafeUnsubscribe, a nice way to send a rejection

I recently relocated to New York City. As a consequence, I’ve been unsubscribing from a lot of email lists lately. A surprising number of them are using this service called “SafeUnsubscribe“/(SafeSubscribe) from Constant Contact. I guess this post is what you call “free advertising”. Actually, I don’t mind this at all. The service is really simple to use, and actually somewhat enjoyable. It makes me wish I had signed up for more newlists so that I could remove myself from even more.

Here’s a screen capture of the unsubscribe link at the bottom of the email I received. (Yes, I frequented the Russian Cultural Center in Houston).

When I clicked on the “Instant removal with SafeUnsubscribe” link, I got to this page, where it gives me a few clear options on what I’m unsubscribing from.

A few things I like about this page:

• The email confirmation at the top that says that I don’t have anything to worry about if I’m not the person listed.
• It’s a confirmation page, and technically it hasn’t done anything yet.
• It gives me an option to reduce my emails vs. remove myself entirely.
• It doesn’t features some log-in and then unsubscribe option. Usually when I’m unsubscribing it’s because I haven’t found whatever I signed up for originally interesting anymore and/or I can’t remember my password and log-in information anyway.
• The Yes/No responses are written in sentence form, so it’s easier to understand that Yes = remove me/No = Cancel the unsubscribe; and not, Yes = keep me on the list/No = Unsubscribe.
• The little guarantee notice at the bottom, which offers an extra dose of credibility to the site.

Finally, after clicking Save Changes, I get:

So, at this point, I feel really impressed that the Houston Russian Cultural Center is so dedicated to respecting my wishes and my privacy, and has such a fast way for me to get off their subscriber list. Check out Constant Contact’s Anti-Spam Policy, which they state is no tolerance:

“Constant Contact is a permission-based email-marketing tool that follows the strictest permission-based philosophies:

• Communication – Your Constant Contact registration page already states why you are collecting the site visitor’s email address, how you plan to use their address, and that you are following the embedded privacy policy. Additionally, by accepting our license agreement you have agreed to use only permission-based lists and never to sell or rent your lists.
• Verification – Constant Contact automatically sends all of your new contacts an email confirming their interest in receiving emails from you. Additionally, if your contact changes his or her interests or unsubscribes, Constant Contact automatically sends an email confirmation.
• Unsubscribe – Every email generated from Constant Contact contains an unsubscribe link which allows your contacts to opt-out of future emails and automatically updates your contact lists to avoid the chance of sending unwanted emails to visitors who have unsubscribed.
• Identification – Your email header information is correct because it is pre-set for you by Constant Contact. Your email’s “From” address is verified and already accurately identifies you as the sender.
• Contact Information – all of your emails are pre-filled with your contact information including your physical address.”

This service certainly beats sending an email to someone’s personal email list and telling them you don’t want to get their emails anymore. Unsubscribe is not really rejection, per se, but it is an “I’m not interested” or “I don’t have time for you” type of thing. It’s nice to see such a well-thought out approach to goodbye. Kudos to Constant Contanct!