ProfileFull service agency for qualitative and quantitative studies, based in São Paulo city, covering the entire national territory as well as other countries in the Continent by means of agreements with other companies in the region. The company was established in 1986 by sociologist Tania de Oliveira after 20 year's experience in marketing research; the first 7 years working for a multinational research company and the last 10 years for a multinational cigarette manufacturer. In 1989 the company implemented a solid structure and gained a new partner, economist Nauricio G. Raimondo, whose carrier was developed in project companies. By 1992 the company was operating from its own offices. We do not specialize in qualitative or quantitative research, nor in any specific methodology. Our point of view is that all these are tools that we can use to address a research problem and help to forecast behavior. Our mission is to provide our clients with a research plan that is integrated to their marketing and business strategy. More than offering a large structure, we offer our expertise and our creativity in addressing problems, with special care to quality and our client's timing needs.
The headquarters lodge the fieldwork and data processing departments. For studies conducted outside of the state of São Paulo we usually use local fieldwork force supervised by our own staff. In smaller towns or in more sophisticated studies that require interviewers with special skills, we usually send people from São Paulo. We have two one-way mirror rooms for qualitative studies; a larger one with a 2.40m x 1.50m mirror and a smaller one with a 1.50m x 1.00m mirror. The larger one can be used either for focus groups or to exhibit a wide variety of large appliances in a clinic setting. The smaller room is generally used for in-depth interviews or for complementing the session carried out in the larger room (the observation room has a view to both rooms). For international studies we offer simultaneous translation of the sessions and provide tapes (audio and video) in the language required by the client. Our focus group rooms are also equipped with PCs and internet access.
We execute a wide variety of qualitative and quantitative studies, using face-to-face, telephone and internet research techniques.
Study types
Our typical clients are large multinational corporations of various industries (financial, food & beverage, chemicals & pharmaceuticals, consumer electronics & domestic appliances, cleaning & personal care products, etc). We have been taking part in many international studies, either through the clients' direct request or through agreements we have with research companies in major markets in the Latin American Region.
Insight Assessoria e Pesquisa Ltda.
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