Hey there, I'm Pedro but my friends call me Pedrall.
I’m a Creative / Creative Director / Executive Creative Director who loves simple ideas, especially those powerful enough to become part of pop culture.
I kicked off my career in Vitoria, a cozy spot in southeast Brazil, hustling with local agencies, small clients, and even smaller budgets. There I bagged a gem: the first-ever Cannes Gold Lion for a small city in Brazil.
Then, I made the leap to São Paulo, lending my copywriting talents to big shots like Talent (Publicis Group), Y&R São Paulo (VML), and Africa DDB where I became Senior Creative Director and discovered another passion: leading and inspiring creative teams, nurturing and developing talents.
Then came the pandemic and an opportunity to work in Health and Pharma, for FCB Health NYC.
Over the years I've had the pleasure of leaving my mark on brands like Brahma, Budweiser (AB InBev), Vivo (Telefonica), ESPN, Natura&Co, Sadia (BRF), Itaú Bank, Mitsubishi Motors, Santander, Tigre (Pipes and Connections), Go Outside Magazine, Topper, Mizuno, TAM (LATAM) Airlines, LG, Pfizer, Lilly, AstraZeneca and a bunch more.
Also, I’m 203 cm (6.7 feet tall) and I have a doppelganger who is also in advertising and is also called Pedro. Even though I find myself more well-finished.
Hit me up at pedrallpedrall@gmail.com—I'm always in the mood for a chat. Cheers!