Since 2005, Quenzel Marketing Agency has expertly crafted hundreds of marketing campaigns, integrating thousands of innovative ideas and strategies.

• We meticulously track, analyze, and report the performance of each campaign, providing detailed insights to our clients.
• We assess shifts in customer behavior in response to various marketing tactics, addressing diverse challenges and opportunities.
• We determine the sales-effectiveness and cost-efficiency of multiple marketing approaches, directly impacting key business success metrics.

Over the past 19 years, we’ve distilled our experiences into a refined methodology, embracing proven principles and best practices.

This data-driven approach translates into powerful marketing procedures designed to maximize the impact of a client’s marketing budget.

The agency’s signature Three-Pronged, Full-Service, Integrated Marketing Management Model embodies these best practices.

Year after year, our marketing agency’s commitment to these best practices consistently delivers a 15% to 40% boost in results… without increasing overall spending on marketing.

Whether your business or organization needs:

• A Refined Strategic Approach to better define the optimal brand value proposition and messaging architecture
• Improved Marketing Campaign Effectiveness to acquire more new customers, optimize revenue from current customers and retain the loyalty of high-yield/high-volume customers, or
• Enhanced Campaign Metrics Tracking and Reporting to quickly provide actionable data that uncovers specific customer buying barriers and reveals key marketing levers to change customer buyer behavior;

You can depend on our full team’s committment to deliver unparalleled performance with our Three-Pronged, Full-Service, Integrated Brand-Marketing Management approach.

Whether you need a better business, brand, or marketing strategy; more effective new customer acquisition programs; a unique customer experience to distinguish your brand at critical customer touch-points; or enhanced customer loyalty to grow repeat sales, our team can help. We provide insightful Strategic Marketing Services, effective Marketing Campaign Management, and rigorous Campaign Marketing Metrics to boost your results by 15% to 40%… without an increase in your marketing budget.

Quenzel’s Strategic Marketing Services team helps you gain a competitive edge. We uncover unique customer insights, identify the best brand value proposition, and develop effective brand messaging and marketing strategies to influence buyer behavior.

Planning: The 2nd Most Hated Word in Business

Many business owners, managers, and marketers reflect on their performance and think about how to improve. However, successful leaders take the time to plan effectively. Our Strategic Marketing Services team knows that great Business, Brand, and Marketing Strategies start with a fact-based understanding of how your core customers feel about your brand today and clarity on how you want them to feel after experiencing your marketing.

Our Process

Our Strategic Marketing process provides a documented, fact-based understanding of your core customers and what drives their brand choices. The final output clearly addresses the most critical business, brand, and marketing issues. This process helps your team understand these issues’ interrelationships and offers a framework for making the best strategic decisions.

Achieving Higher Marketing Response Rates

To significantly increase marketing response rates without spending more, it’s crucial to deliver the right marketing mix for each client’s specific needs and goals. This involves identifying the:

• Right Message to the…
• Right Prospects at the…
• Right Time with the…
• Right Price and the…
• Right Offer to create the…
• Right Reason to act…
• Right Now!

Our Strategic Marketing Services team works to find the best customer value proposition and the most effective messaging strategy to drive the desired customer behavior.

During the strategic research and planning stage, we focus on answering the key questions that lead to increased marketing response rates without additional spending.

That’s one reason… Our Clients Get More Customers.

Today’s power lies with informed and empowered customers. Our Fresh-Eyes Marketing Review℠ offers a structured approach to gather information, organize insights, and make fact-based decisions.

This review identifies quick wins to help you spend your budget more efficiently, gain a competitive edge, and achieve better results.

The Fresh-Eyes Marketing Review provides a data-driven understanding of what your core customers want and how your brand meets those needs. The result is a clearer view of your customers, competitors, and value proposition—from the customer’s perspective.

That’s another reason… Our Clients Get More Customers.

That’s one reason… Our Clients Get More Customers.

The agency’s Quick-Start Marketing Action Plan℠ sets specific, measurable goals for our agency and outlines the steps we will take to meet your business objectives:

• Acquire more new customers (generate leads/convert prospects)
• Maximize current customers’ spending (cross-sell, up-sell, and repeat purchases)
• Drive loyalty among high-value/high-volume customers

We design all campaigns to drive specific customer behaviors and align customer acquisition efforts with your key business metrics. We measure the ROI of each campaign based on actual changes in consumer behavior.

By addressing customer behavior barriers and focusing on behavior change, we help clients find the best strategy to drive growth. This approach leads to higher campaign response rates without needing to increase your marketing budget significantly.

That’s another reason… Our Clients Get More Customers.

To execute your marketing plans on time and within budget, Quenzel’s Marketing Campaign Management team delivers effective campaigns for new customer acquisition, customer optimization, and high-yield customer loyalty.

Execution… Execution… Execution.

Understanding your customers, competition, and brand is crucial for growth, but effective execution turns that understanding into value. Many businesses lack the internal resources and skills for integrated brand management. This is where Quenzel & Associates can help.

Our team handles all aspects of your monthly marketing efforts, including TV, radio, print, outdoor, direct mail, digital communications, and website activities. We provide all copywriting and graphic design, produce and traffic materials, negotiate media terms, and track campaign performance. This service is like having a full-service marketing department at a fraction of the cost.

It’s like having a full-service, professional, marketing department on staff, but at a fraction of the cost.

Marketing can be a science. Proven principles and correct facts make it a safe investment. Our services include:

• New Customer Acquisition: Acquire new customers at a profitable cost.
• Customer Relationship Management: Optimize revenue from current customers through cross-sell, up-sell, and other programs.
• Growing Customer Loyalty: Retain high-value customers by adding value without reducing profits.

We focus on driving specific customer behaviors, tying customer acquisition efforts to your key business metrics. We measure the ROI of each campaign based on actual behavior change.

That’s one reason… Our Clients Get More Customers.

Our team provides strategic, creative, production, and ROI tracking services, optimizing your marketing investment. We use a data-driven approach, combining analysis of past performance with Voice of the Customer Research. This results in a Fresh-Eyes Marketing Review and a Quick-Start Marketing Action Plan to grow your business.

We help clients benchmark performance, research competitors, hold ideation workshops, and develop implementation plans. Our team manages all aspects of traditional media advertising, digital media advertising, PPC marketing, email marketing, social media marketing, and website marketing.

That’s another reason.. Our Clients Get More Customers.

Today’s informed consumers gather information and make brand decisions differently. If you don’t know how today’s consumer gathers information & makes decisions on what brands they choose to buy; you’re going to be left behind in the race for business growth.

Our CRM team develops strategies to build lasting customer relationships. We define the necessary performance levels and standards to ensure complete customer satisfaction and profitability build lasting customer relationships.

That’s one reason… Our Clients Get More Customers.

Successful businesses need a growing base of loyal, repeat customers.

To grow your base of loyal repeat customers, our Customer Loyalty Marketing team focuses on delivering a loyalty value proposition based on the four key drivers of true customer loyalty: relationship, price, product, and brand reputation.

We help clients design and execute strategies that reward loyal customers based on their spending, behavior, and profitability relative to other customers.

Our process helps you understand your most loyal customers, differentiate them from less loyal customers, and identify the drivers of loyalty.

We analyze loyalty economics, the cost-effectiveness of current programs, and determine the right investment to retain the loyalty of different customer segments.

That’s another reason… Our Clients Get More Customers.

That’s one reason… Our Clients Get More Customers.

Quenzel’s 3-Pronged Integrated Brand Marketing Management approach focuses on Continuous Performance Improvement.

Our Campaign Marketing Metrics team accurately tracks, measures, analyzes, and reports on your marketing campaign’s creative, offers, media channels, and media mix performance.

This lets us quickly cut unproductive efforts and redirect budgets to more effective ones.

We meet with every client monthly to hold ourselves accountable for measurable results that directly impact their business.

Our Campaign Marketing Metrics provide a solid framework for making the best strategic, creative, media, and channel investment decisions.

That’s one reason… Our Clients Get More Customers.

Quenzel’s Campaign Marketing Metrics provide a solid framework for making the best strategic, creative, media, and channel investment decisions. Our team tracks, analyzes, and reports on the business impact of your marketing campaigns and the performance of each creative effort and media channel.

We use a proprietary approach to track and report the impact of marketing investments on business results. By monitoring daily, reviewing weekly, and reporting monthly, we quickly identify what’s working and what’s not. This helps us make the necessary adjustments to improve your campaign’s effectiveness.

That’s another reason… Our Clients Get More Customers.

Our Strategic Marketing Services team understands that developing a winning creative concept for your auto dealership, automotive service business, or automotive product requires clearly identifying the one thing that’s most important to your core target customer, unique to your brand & and provides an element for creative added-value persuasion.

Our automotive Marketing Campaign Management team designs unique creative elements to make your marketing rise above the noise of the marketplace. Our team builds your marketing campaign message on the principle of added-value persuasion.

Our automotive Marketing Campaign Management team ensures your marketing investment is carefully managed by establishing clear, measurable marketing campaign objectives, delivering a marketing message that addresses the one thing most important to your core target customer which makes them believe your particular automotive product, automotive service or automotive dealership is the best possible solution for them, and accurately tracking the results of every dollar spent.

That’s another reason… Our Clients Get More Customers.

You need the Right Strategy, the Right Position, and the Right Follow Through.

For B2B business owners, managers and marketers that want to refine their Customer, Brand & Marketing Strategy, our Voice of the Customer Research quantifies both current and prospective customer’s perceptions, preferences and key behavior drivers. That data allows our team to uncover unique, new customer insights upon which we can create competitive advantage.

To accelerate business growth for B2B clients, our Florida Marketing agency helps B2B business owners, managers, and marketers refine their brand value proposition, marketing campaigns, and marketing message. We provide our B2B clients a full range of creative, production, media advertising, direct mail marketing, web design, website marketing, website management, eMail marketing, social media marketing, search engine marketing, pay-per-click marketing and digital marketing capabilities.

Our B2B team ensures each client’s marketing campaigns gets the right blend of new customer acquisition, current customer optimization and best customer retention marketing. Our team tracks the results of all marketing investments daily and reports those results monthly. Our focus on measurement, built on our exclusive Campaign Marketing Metrics process, enables our team to drive continuous result improvement for our B2B clients.

That’s another reason… Our Clients Get More Customers.

To help help residential and commercial builders and contractors grow their business, our team provides efficient and effective Construction & Contractor Marketing programs to drive more leads, requests for quotes, and closed contracts.

We design, develop, and deliver marketing concepts, marketing communications and marketing ideas that convince prospective customers your construction or contracting service is the best possible solution for them.

With a strong focus on profitable marketing, our team helps clients set specific, measurable objectives, and allocate their marketing budget to achieve the objectives. The team prepares specific monthly action plans, creates your marketing message, designs your campaign materials, produces all campaign materials (TV, Radio, Print, Outdoor, Online, etc.), installs the tools for daily results tracking, reviews the success of your campaign each week, and reports your ROI results both mid-month and at the end of the month.

That’s one reason… Our Clients Get More Customers.

Our Strategic Marketing Services team applies a unique combination of qualitative Voice of the Patient Research and quantitative marketplace creative and offer testing to help clients identify and/or better understand their patient’s needs, expectations, behaviors & belief system.

We help healthcare marketers quantify the key behaviors of their core target customer… what need triggers the behavior of searching for a solution, when do they act on fulfilling that need, where do they seek potential solutions to their need, why do they choose one solution (healthcare provider) over another, how do they evaluate the potential solutions to their need?

By quantifying the beliefs and behaviors of our healthcare client’s patients  and comparing those beliefs and behaviors to the desired belief and behavior (choose the client’s brand), our healthcare team can better identify the key barriers to behavior change and apply the best marketing levers to drive patient-paid growth.

That’s another reason… Our Clients Get More Customers.

We understand Independent Resort Hotel Marketing. Our Independent Resort Hotel Marketing team understands that the quality of your strategic thinking drives your competitive advantage in the marketplace. Our team knows that winning in the marketplace starts with putting the right business, brand and marketing strategy in place.

Our Independent Resort Hotel Marketing team understands that in most cases, clients can apply a variety of marketing solutions to the business, brand and marketing challenges or opportunities that they face in the marketplace. Some marketing strategies will be more effective at driving results than others. Some marketing strategies will cost less than others.

Our Independent Resort Hotel Marketing team conducts a Fresh-Eyes Marketing Review and prepares a Quick-Start Marketing Action Plan to help our our independent resort hotel clients identify an integrated business, brand & marketing strategy that’s uniquely right for them… maximizing both effectiveness & cost-efficiency.

That’s another reason… Our Clients Get More Customers.

Our Fresh-Eyes Marketing Review and Voice of the Customer Research help our real estate marketing clients see their customers, competitors, brand and business from a unique, new perspective. Our real estate marketing team leverages these new perspectives to identify new opportunities for growth. Our team turns these insights into a new or refined brand value proposition, brand position and brand message.

Our Quick-Start Marketing Action Plans turn opportunities into focused actions to help our real estate clients acquire more new customers, optimize revenue from existing customers and retain the loyalty of their best customers. Our team works closely with clients to ensure crisp execution of their marketing plans for growth.

Perhaps most importantly, however, our Campaign Marketing Metrics provides the R.O.I. tracking, analysis and reporting, which enables continuous improvement in our real estate client’s business results.

That’s one reason… Our Clients Get More Customers.

Our restaurant marketing team understands that the business goals, competitive situation, and marketing budget of each client demand a custom-tailored solution.

Our restaurant team helps restaurant owners, managers and marketers achieve their business, brand & marketing objectives by identifying and segmenting their current revenue streams by key product and service category. The team also analyzes the major marketing cost drivers.

Our restaurant team analyzes your restaurant’s past-period marketing metrics, revenue-funnel ratios, cost per customer & average customer tenure. Our restaurant team can develop lifetime value models to guide future business-building investments.

Our team quantifies the actual number of new reservations, covers, and average ticket price required to achieve our client’s overall sales, revenue, cost & profitability goals. From this analysis, our team can accurately project the required marketing budget to achieve the desired business objectives.

Our restaurant marketing team provides restaurant owners, managers and marketers a complete range of creative, production, media advertising, direct mail, web design, website content development, website management, eMail, social media, search engine optimization, pay-per-click and digital advertising capabilities.

That’s one reason… Our Clients Get More Customers.

Our Strategic Marketing Services team understands that driving store traffic requires the delivery of a highly meaningful message to a prospective customer. To ensure our team consistently delivers the right information about the right products & services to the right customers at the right time with the right offer, we  start by conducting Voice of the Customer Research.

Our retail Marketing Campaign Management team analyzes your past-period metrics, and develops proprietary sales-funnel ratios. We quantify your competitive position, the effectiveness of your marketing messaging, and the strength of your value proposition. We work with clients to set quantifiable marketing objectives, and allocate marketing budgets. We develop specific action plans to achieve your goals.

Our retail Marketing Campaign Management team also crafts your marketing message reflect prospective customer’s experiences, current needs and future desires. That means our retail clients get a highly meaningful message that breaks through the competitive noise with an enticing offer and strong call to action.

That’s one reason… Our Clients Get More Customers.