What should KFC do when it finds out that its chicken images are being stolen by competitors to sell their own chicken? Go after them? Sue them?
We decided to help them.
awards
Cannes Lions
1 Silver, 1 Shortlist
Mad Stars
4 Gold, 1 Bronze, 2 Shortlist
Caples Awards
2 Gold
Dubai Lynx
2 Silver, 2 Bronze, 4 Shortlist
NYF
2 Finalist, 2 Shortlist
Project
MILES FOR
THE PEOPLE
client
Reclame Aqui
agency
Grey Brazil
Overview
The Miles for the People project returns to the population air miles accumulated by politicians in flights paid with public money.
awards
Cannes Lions
3 Bronze, 9 Shortlist
Anthem Awards
1 Gold
El Ojo
1 Gold, 2 Silver, 1 Bronze, 3 Shortlist
D&AD Impact
1 Shortlist
WPPed Cream
1 Highly Commended
Colunistas Brasil
1 Gold
Colunistas São Paulo
1 Gold
Project
BLIND PASSION
client
Flamengo
agency
NBS / Dentsu Aegis Network, Rio de Janeiro, Brazil
Overview
There are a lot of team supporters that are blind. And even though they can't see, they're really passionate about their team. However it's always hard to go to stadiums as they need some kind of guidance through the way. Flamengo, the biggest soccer team in Brazil, could not let them down.
comments
“Lets hope more teams, sports and institutions take a step back and figure out how they can help more people with disabilities. These peoples, stories, lives, learning and outlook on the future is truly breath taking. We really hope this is rolled out in other countries and across many different sports/events.”
“Fantastic initiative and very well executed. Good use of performance data in the submission. Very inspiring, not only changing perceptions, it also changed actions and enriched people's lives.” Creative Pool Awards Judges
awards
Cannes Lions
1 Silver, 2 Shortlist
Clio Awards
1 GP, 1 Gold, 2 Silver
NYF Global Awards
1 Winner
Webby Awards
1 Nominee
Ad Stars
1 Silver, 2 Bronze, 3 Crystal, 10 Shortlist
Communication Arts
1 Shortlist
Creative Pool
1 Silver, 1 People's Choice
Graphis
1 Gold
CCSP
1 Shortlist
Best Ads
Best Interactive of the Week
Project
COUNTLESS DEALERSHIPS
client
Volvo
agency
Grey Brazil
Overview
Volvo was launching the S60 in Brazil, in a category dominated by other brands. The car proved to be superior but there was a problem. Volvo has only 36 dealerships in Brazil, against hundreds from its competitors. So to make this game-changing sedan reach its target audience we opened thousands of new dealerships overnight.
awards
Cannes Lions
1 Shortlist
Ad Stars
1 Silver, 2 Bronze, 3 Shortlist
Smarties
1 Silver
Project
CONTRACT TRANSLATOR
client
Reclame Aqui
agency
Grey Brazil
Overview
The world’s first legal language translator.
You know why trying to decipher what is written in contracts is a living hell? It’s because they’re written in a complex language that few people understand: the legal jargon. Usually used to deceive people. You sign without fully understanding and end up being fooled. But rest assured, the Contract Translator has arrived. ;)
